Audience Development
Australia
ABOUT
Honest, direct and
independent feedback
from your audience.
Who We Are
Experience 30 years of excellence with Audience Development Australia (ADA), your trusted partner in unlocking the true potential of television audiences.
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In 1993, David Castran recognized a critical gap in television analytics: no one was capturing the sentiments and affection viewers had for their favourite programs. This realisation marked the genesis of ADA and the introduction of Q-Scores in Australia.
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We understand that in the world of television, audience attitudes are the driving force behind ratings. What sets us apart is our proactive approach. Instead of merely reacting to ratings, which often lag behind, ADA empowers television networks to stay ahead of the curve.
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Our solution is simple yet powerful: ADA measures the ever-evolving attitudes of television audiences, providing networks with real-time insights. This valuable information allows you to not only attract viewers but also maintain their engagement and anticipate changing preferences.
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Whether you're in the realm of news or drama, launching a new pilot or nurturing an existing series, ADA conducts in-depth research. We've engaged with hundreds of thousands of Australians to understand their television-watching habits across major networks.
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At ADA, we have always been unwaveringly independent to ensure you receive the best insights and outcomes. Let us help you harness the power of audience attitudes to thrive in the competitive world of television. Choose ADA for a brighter future in audience development.
Research Philosophy
In a landscape marked by increasing market fragmentation driven by the surge of streaming and digital technologies, free-to-air television confronts fresh challenges in sustaining its ratings. Nevertheless, the timeless principles that guided our work three decades ago remain as relevant and imperative today.
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At the heart of our research philosophy lies a commitment to ethical and goal-oriented research:
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Informed Decision-Making: We believe that data should serve as a tool to aid management and producers in making informed decisions. Our research is not intended to be followed blindly; it is a compass guiding you through the complexities of the television landscape.
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Empowering Positive Change: We understand that empowering program producers with actionable insights is paramount. Our research aims to be a catalyst for positive change, fostering innovation and adaptability within the industry.
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Unwavering Independence: We uphold the value of independence, ensuring that the data we provide remains unbiased, straightforward, and honest. We do so regardless of any potential challenges that may arise for network stakeholders. Our commitment is to the integrity of the research.
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Fair and Balanced Reporting: To promote fairness and balance, we ensure that all parties involved, including network management and show producers, receive the same research findings and results simultaneously. This transparency guarantees an equitable outcome for all stakeholders.
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Actionable Outcomes: Our research is not merely an abstract collection of data; it is a roadmap towards actionable outcomes. We provide insights and recommendations that allow you to extract the full value of the research, facilitating meaningful improvements and growth.
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In a landscape of constant change, our research philosophy remains steadfast, designed to guide you ethically and effectively through the ever-evolving world of television.
Discover Our Comprehensive Services
At ADA, we provide a wide range of meticulously crafted research solutions tailored to your needs, including:
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Concept testing
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Pilot testing
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Program research
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News research
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Channel image research
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Presenter Q-scores
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Evaluations of all network television series
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Our advanced research methodology guarantees well-rounded and enlightening insights, catering to diverse clients and programs, spanning from immersive focus groups to cutting-edge online surveys.
Ready to transform your audience development strategy? Contact us today for detailed information on our specialised research services.
ADA has conducted more than 400 pilot tests, approximating debut ratings and ensuring a successful launch.
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More than 700 executive producers and network managers have used our research to strengthen their ratings, gauge content, talent and promotion, whether free-to-air, digital or subscription.
ADA (Audience Development Australia) research services
ADA uses a range of research methodologies to reveal what audiences think and feel about television - its programs, its stars and its advertisements.
ADA has conducted more than 1500 studies over three decades using online surveys, focus groups and maxi groups to deliver specialised TV research experience to clients.